50+ Years of Ginseng Mastery
Sulwhasoo didn't just join the skincare industry — it pioneered Korean herbal beauty. From a single ginseng berry in 1966 to the world's most awarded K-beauty brand, every product carries decades of research.
Suh Sung-hwan, founder of Amorepacific, discovered that ginseng berries — the rarest part of the ginseng plant — contained extraordinary skin-rejuvenating compounds. This led to the creation of Korea's first ginseng-powered skincare product, launching an entirely new category of Korean herbal beauty.
Amorepacific officially launches Sulwhasoo as its premier luxury skincare line. The name combines "sul" (snow, representing purity) and "whasoo" (flower water, representing botanical nourishment). It becomes the first Korean brand to gain recognition in the global luxury beauty market.
Sulwhasoo's R&D center develops Capsuling Technology and discovers ginsenoside compound Rg3 — a proprietary anti-aging molecule found nowhere else in skincare. The brand files over 700 patents related to ginseng extraction and delivery systems, making it the most scientifically advanced K-beauty brand in the world.
The Ultimate S collection represents Sulwhasoo's absolute pinnacle — the most concentrated ginseng formulations, the most advanced delivery technology, and the most luxurious textures. The Eye Cream in this line targets every visible sign of aging around the eyes with ingredients that took decades to perfect.